Four Ways to Improve Your Brand Strategy

You might remember the classic 1979 movie Being There with Peter Sellers and Shirley MacLaine.  When working on brand strategies I like to focus on four ways of "being there" --  Befing different, Being seen, Being where customers are, Being where competitors are not. 

Being different requires a unique point of view and differentiation from competitors. Being seen includes public relations, an on-line presence, social media strategies and traditional media like advertising and promotions. Being where customers aremeans knowing where, when and how to reach customers.  If your clients or customers use Facebook and Twitter, be there.  If not, don’t follow a fad.  Being where competitors are not.This may include expansion into new markets, developing new products or services or simply finding unique avenues to reach customers and developing ideas that can be ownable.