Tide for red and blue states

With the primary elections underway it has struck me that soon we will need to have separate versions of basic products such as Tide formulated to appeal to the Red and Blue states.  In the recent primary the citizens of Kentucky (my home state now) decided to select the most liberal Democratic candidate and the most conservative Republican candidate to run against each other in November.  What ever happened to working together and compromise?  Will television advertising and its unifying message keep us focus on what keeps us together?  We all use soap.  Stranger things have happened!  I saw a documentary where the Russian Baby Boomers said their love for The Beatles and desire to purchase their albums helped to bring down Communism.