Performance Marketing:
Where Business and Entertainment Meet

Focused on Marketing, Advertising and Entertainment

Entries in Entertainment (6)

Wednesday
May122010

Diversity in Advertising and Entertainment

The advertising industry is sometimes criticized for its lack of diversity in the creative staff.  And although I do not have access to any data that supports that premise, based on my life experience in ad agencies, I believe it to be true.  But if you relied on the traditional news media outlets for your view of the world most minorities (outside of a few reporters) would be criminals or wrong-doers.  Advertisers and their creative agencies have always been very mindful of reflecting the majority of the minority populations - people who are working in jobs and raising their families just like everyone else.  In fact, I read an article that claimed the American people were more ready to embrace President Obama because television shows had already featured African Americans as the President and in other high positions. So kudos to marketers and brands and creative companies who support programs and commercials that reflect the real America.

 

Page 1 2